Are you the owner of a chalet or apartment in Torgon and wondering how much rental income your property could generate? You're not alone. More and more property owners in the Portes du Soleil are looking to make their second homes profitable, whether to cover costs or as a real investment.
Torgon's rental potential
Torgon enjoys a unique position in the Swiss resort landscape. Located just 50 minutes from Lausanne and 1 hour 50 minutes from Geneva, it attracts diverse clientele year-round. The resort is part of the Portes du Soleil domain, one of the world's largest ski areas with over 600 km of slopes.
Contrary to what many think, seasonal rentals are not limited to winter. Torgon offers year-round potential:
- Winter (December to April) — High season. Rates are highest, with strong demand for Christmas, February and Easter vacations.
- Summer (June to September) — Underestimated season. Hiking, mountain biking, paragliding: summer demand is growing strongly in the Alps.
- Fall and spring — Quiet but not empty periods. Extended weekends and long weekends help fill your calendar.
How much can your property generate?
Income depends on several factors: the size of the property, its location, condition, and especially the quality of management. Here are indicative ranges for Torgon in 2026:
4-person apartment: between 8,000 and 15,000 CHF/year
6-person apartment: between 12,000 and 22,000 CHF/year
8-10 person chalet/half-chalet: between 20,000 and 40,000 CHF/year
These estimates assume 60-75% occupancy in high season and 30-40% the rest of the year, with professional pricing management.
The 5 levers to maximize your income
1. Professional photos
This is factor number one. A listing with quality photos generates up to 40% more bookings. The investment in professional photography is recouped in the first few weeks.
2. Dynamic pricing
Rates must vary by season, day of the week, local events and competition. A fixed price all year is leaving money on the table in high season and empty nights in low season.
3. Multi-platform presence
Don't limit yourself to Airbnb. Booking.com attracts a different clientele, often European. Presence on multiple platforms increases your visibility and occupancy rate.
4. Excellent reviews
On both Airbnb and Booking, reviews determine your ranking in search results. Careful welcome, impeccable lodging and responsive communication are key to getting 5-star ratings.
5. Professional management
Managing your rental alone takes an average of 15-20 hours per month between messages, check-ins, cleaning and maintenance. Entrusting this management to a local concierge saves time while optimizing income thanks to local market expertise.
Mistakes to avoid
Among the most common mistakes we see with self-managing owners: smartphone photos, fixed pricing all year, too-short listing descriptions, lack of responsiveness to messages (Airbnb penalizes responses beyond an hour), and inadequate cleaning between stays that generates negative reviews.
Want to know your property's potential?
Request a free and personalized evaluation of your chalet or apartment in Torgon.
Request my free evaluation →