The ski season ends in Torgon at the end of April, and with it opens a critical window for every owner who rents out their chalet or apartment. May and June are the ideal time to prepare your property for the summer, a season often underestimated in the Portes du Soleil. Yet summer 2025 saw visitor numbers rise by more than 20% across the region, and 2026 promises to be even stronger. Here is the complete checklist to turn your winter chalet into a summer success.
1. Technical maintenance after the winter season
Six months of frost, snow and heavy use leave their mark. Before welcoming your first summer guests, a full inspection is essential. This is not only a matter of comfort: a poorly maintained property generates negative reviews that drag down your ranking on Airbnb and Booking for the rest of the year.
- Heating and hot water — Have the boiler serviced and bleed the radiators. Spring temperature swings put heavy strain on installations.
- Roof and gutters — Check for tiles displaced by snow and clear gutters clogged with pine needles.
- Terrace and outdoor areas — Wash, treat the wood and replace cracked boards. The terrace becomes a major selling point in summer.
- Shutters and blinds — Summer guests seek shade; a jammed shutter can cost you a star in a review.
- Ventilation and airing out — Open up and thoroughly ventilate after the winter closure to eliminate stagnant humidity.
Torgon tip: local tradespeople are overwhelmed in May and June. Schedule your technical work before the end of April to avoid the 6- to 8-week lead times that can make you miss the start of the summer season.
2. Adapting the interior for summer
A chalet optimised for winter — thick throws, candles, heavy mountain decor — is not necessarily well suited to summer. Without reinventing everything, a few simple adjustments transform the experience for summer guests.
Lighten up the decor
Put away heavy blankets, sheepskins and strongly seasonal winter objects. Bring out lighter textiles, linen or cotton cushions, and bedding suited to sometimes warm nights (all-season duvets rather than winter weight).
Ventilate the property
At 1,100 metres altitude, Torgon stays temperate, but summer days can exceed 28 °C under the roof. One or two well-placed standing fans prevent complaints. Air conditioning is neither necessary nor ecologically relevant at this altitude.
Equip for summer activities
Summer renters want to make the most of nature. A bike rack, a few hiking poles, a working barbecue and a clean garden table make all the difference compared to competitors who settle for the bare minimum.
3. Repositioning the listing for summer
Never keep the same photos and listing text all year. The Airbnb algorithm rewards updated listings, and above all, summer guests are not looking for the same thing as February skiers.
- New photos — Replace snow photos with shots taken in fine weather: sunny terrace, flowers at the windows, clear views of the Dents du Midi.
- Optimised title — Move from "Cosy chalet near the slopes" to "Chalet with Alpine view, close to hiking and mountain bike trails".
- Activity-focused description — Explicitly mention the Portes du Soleil MTB network, the Châtel bike park, swimming at Lac de Taney, the mountain pastures and the Mines trail.
- Key amenities — Garden, terrace, parking, high-speed Wi-Fi (remote working in the mountains booms in summer), bike storage.
4. Building a coherent summer pricing strategy
A classic mistake: simply halving the winter rate for summer. It is both too expensive for quiet periods and too cheap for the July–August peak. A summer pricing strategy should define at least four distinct tiers.
Indicative grid for a 6-person apartment in Torgon:
May and June (outside long weekends): CHF 90 to 130 per night
Late June and first half of July: CHF 140 to 180 per night
Peak season (15 July to 20 August): CHF 180 to 240 per night
Late August and September: CHF 110 to 150 per night
These ranges vary with the quality of the property, but the key is to follow demand in real time. Dynamic pricing tools (PriceLabs, Wheelhouse) or a properly equipped concierge service allow rates to be adjusted several times a week.
5. Anticipating operational management
The summer season generates far more short stays (long weekends, 3- to 4-night getaways) than winter, where week-long stays dominate. The consequence: the number of check-ins, cleanings and messages explodes for a per-night revenue that is sometimes equivalent. Owners who manage on their own often underestimate this reality and find themselves overwhelmed in mid-July.
Several points deserve particular attention:
- Express cleaning — Between two short stays, you sometimes have less than 4 hours to reset everything. A reliable local cleaning team is essential.
- Bed linen — In summer, double your stock of sheets and towels: perspiration and outdoor activities increase laundry rotation.
- Forgotten belongings — Families in transit leave far more things behind in summer than in winter. Plan a clear re-shipping protocol.
- Technical emergencies — A hot water tank failing at the height of summer means a refunded stay. Having a local plumber reachable at weekends is vital.
Why delegate the summer season to a local concierge
Many owners manage winter themselves with a weekly cleaning and a Saturday check-in. In summer, however, with Friday evening arrivals, Monday morning check-outs, last-minute requests and rapid turnarounds, the mental load quickly becomes unmanageable from afar. A local concierge service like ours takes charge of the full chain: seasonal preparation of the property, listing management, dynamic pricing, guest welcome, cleanings, emergency maintenance and monthly reporting. You keep full visibility over your property without bearing the operational constraints.
Ready for your 2026 summer season?
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